The DEEPsound earpods Story

My name is John Bradley and I designed and created DEEPsound earpods; partly out of a love of music, but also from complete serendipity – a completely bizarre set of circumstances.


I’ve spent over a decade photographing and interviewing veterans of WWII – 40 of them in ten countries (SEE SOME OF MY PHOTOS BELOW).

Anyway, I was on a night train in Ukraine travelling to meet some women who had fought as partisans and soldiers during the Second World War. When two rather burly Ukrainian guys got into the sleeper compartment with me. As soon as they discovered I was a foreigner, they made me very welcome and brought out a two litre plastic bottle containing a mysterious looking brown liquid. It turned out this was home-made cognac. And we proceeded to drink it, making increasingly impassioned toasts along the way. I’m sure you can picture it…

Anyway, when the big guys eventually went to bed, they started snoring like crazy. I was astonished how loud it was, but I soon realised that when the train was moving, I could not hear them snoring. The white noise from the train on the tracks masked the sound of the snoring. I immediately thought I had a design opportunity on my hands – earphones with white noise for snoring. And this led to the creation of Zedphones – working with SleepPro (which I formed fifteen years ago) and which I launched recently.

While I was working on Zedphones I discovered that if you embed an earphone in a soft earbud that is custom-made in the shape of your ear, the sound quality is remarkable (subject to incorporating a few tricks that took two years to develop and master). I learned that if the earbuds fit your ears more-or-less perfectly, they sound so much better than normal earphones. I now believe this is the future of listening to music – if you use earphones and headphones. And that, basically, is what DEEPsound earpods are all about – changing the way we listen to music.

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Photos of some of the veterans I was privileged to photograph in Ukraine:

Colonel Vasyl Chubenko

Lyubov Belenkaya

Vira Fedorivna Volkova

As part of this project I have also photographed and interviewed WWII pilots in ten countries including the USA, UK, Germany, Czech Republic, South Africa, Australia and New Zealand. It has been an enormous pleasure and privilege to do this. Sadly now most of them have passed away. I hope my records of their stories will stand the test of time and be a fitting tribute to these brave men and women.

I am still finding veterans and photographing them.

As it becomes increasingly difficult to find surviving combatants from WWII, I have started photographing people who fought in the Cold War; especially Korea and Vietnam. In fact money from the sale of DEEPsound products helps to fund this work.

John Martin Bradley

Autumn 2018

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